(Filed Under wholesale Lingerie News). Jeff Yunis, owner of the International Lingerie Show (ILS), reported that buyer registration for his upcoming show September 15 to 17 is already running “Surprisingly strong. Normally buyers wait until the last minute to tell us they are coming but for this show, they are registering early.”
He added that on the exhibitor side all of his major wholesalers are expected back, and he said that he is also doing "very well with new exhibitors. The only difference between April and September are the Halloween Room exhibitors.”
As reported earlier in BODY, the April show this year was particularly strong, and we asked how the upcoming September show will compare, both with last year and with April. “It will be equal to or bigger than last September and a bit smaller than April because of the lack of the Halloween Room exhibitors. One big factor, is that we are attracting more exhibitors from overseas. Lines that buyers will not see anywhere else in the U.S.A.” Yunis noted, “The economy for our retail buyers is strong, so we expect a good carry over from April to September.”
While no major changes are planned with either the show layout or the popular fashion show on the first night of the show, Yunis said that there will be even more of the upright posters, mounted on stands, that are arranged on either side of the long hallway that leads towards the show registration area. “They are so popular that we will have to start lining the entrance to the show itself in order to give each poster enough room to be clearly seen,” said Yunis.
The show director emphasized overall, “we are working hard to make the experience pleasant for the buyers and to be sure they go home KNOWING that the show will bring them big profits because they have seen lines that could never see at home.”
Specialty Trade Shows, the parent company to the ILS, also produces the Women’s Wear in Nevada (WWIN) show around the time of the MAGIC show in Vegas in August. We asked about the appearance of more lingerie exhibitors at that show. Yunis noted, however, “At WWIN, lingerie has never done well. We have a handful (three or four) shapewear people because that is now being sold in women’s wear stores, as well as in lingerie type shops. Intimate apparel is not what buyers come to see at WWIN.”
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