(Filed Under wholesale Lingerie News). PVH Corp. announced it has “licensed Vandale Industries, Inc., to design, produce and market women’s shapewear, sleepwear, loungewear, robes, sports bras, and other specified athletic wear for the U.S. and Canadian markets under the Warner’s (including the sub-labels Simply Perfect by Warner’s, Blissful Benefits by Warner’s, and Body Heaven by Warner’s) and Olga brands.”
The Warner’s and Olga bra businesses were part of Warnaco, which PVH acquired in 2013.
According to PVH, “The initial term of the license agreement runs through 2017. Deliveries of these new product categories are scheduled to begin in February 2015 for the Spring 2015 season.”
Vandale is an importer of women’s intimate apparel, selling in the U.S. and Canada under such licenses brands as Izod, Jessica Simpson, Rampage, Dollhouse, and Hard Candy, as well as its own private label brands.
“As we begin to rollout a licensing program for our Warner’s and Olga’s brands, shapewear, sleepwear, loungewear, robes and sports bras seem to be natural extensions of the existing business. We believe Vandale is the right partner to introduce these new categories in the U.S. and Canada,” said Ken Wyse, president of licensing for PVH.
Maurice Setton, president of Vandale, added, “Warner’s and Olga have been household brands for decades, and their recognizable names, outstanding products and admirable reputations will be a great asset to the launch of these new product categories. Our designers have put together collections that are functional as well as innovative, traditional yet fashion forward, comfortable and of great quality and at a great price.“
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