(Filed Under wholesale Hosiery News). Erica Young, the designer behind the Erica M hosiery brand, has created extensive new packaging, moved her warehouse facility, created a new spring summer 2015 collection and may even be adding cat suits to her collection. These developments were detailed in a recent interview with BODY.
“We consulted with many of our key accounts from around the country to make sure our new packaging worked well with their specialty stores,” explained Young in an email message. “We have made our new vertically orientated packaging even more elegant adding elements that we feel speak directly to who our customer is. We utilized our sensual imagery from our ad campaigns so each style packaging is unique and evokes different emotions according to the mood and style of each pose. To further showcase our seductive product photos, there is more imagery on the back, offering more viewpoints of what the product looks like. In addition, there is a satin ribbon bow tied onto the top flap adding emphasis that each product is a gift you can give yourself or to others.”
Young continued about the new packaging, noting that “Inside the outer sleeve, each hosiery is wrapped around a card with more imagery printed on one side with hopes that our customer will like to keep the card as a keepsake. We further explored this idea of including keepsakes in our bodysuit packaging by including a larger card where you can cut off the style information on the bottom so you are left with a modern pin-up style card.”
“We have also moved our warehouse to a local facility,” the Brooklyn-based designer continued. “Initially it was located in Indiana but it is now in Long Island, New York and our staff takes regular trips out there to make sure our quality is of the highest standards. We built a stronger infrastructure so we can ship quickly and efficiently to our customers and retailers as well. Furthermore, we needed more room for our expanding business.”
The new collection for spring, summer 2015, includes many innovations. “We will debut sheer and opaque hosiery styles. Some are multi colored to further expand on the types of hosiery we offer and take advantage of new materials and machinery used to manufacture high quality bodywear products. We are also experimenting with cat suits.” The new collection will debut “at Curve New York on August 3rd, 4th, and 5th Booth #320,” she stated and will also be shown at Capsule Show NY, September 12th, 13th, and 14th at 299 South Street in Manhattan.
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