(Filed Under wholesale Shapewear News). TC Fine, the shapewear brand from Cupid Foundations, Inc. has recently changed its logo and redesigned some of its marketing materials and hang tags. It is also introducing a “new sheer collection,” according to Eric Crawford, national sales manager at the company. The moves are improving results at stores he told BODY.

“We changed the look of our logo, cleaned up our packing” said Crawford, adding that the company is also “changing our fabrics to a more contemporary look and feel.”

Crawford said the TC brand is now shipping to an additional “five or six” Neiman Marcus stores, up from the 25 he told BODY he was shipping earlier this year. He also said the company’s Nordstrom business “improves.” Of the department stores he summarized, “They are pleased and we are pleased.”

The new sheer fabrications the Cupid is using in some of its styles, Crawford continued, are providing “a more contemporary take on a sheer garment. That’s why we are expanding at Neiman’s.”

“We have a niche in the market as far as the control level that we excel at. We’ve been consistent with our fit and function. We have a great reputation as to the functionality of our product. We just needed a little bit of a face lift, and that is what we are going now.”

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Published 07-16-2014 by Nick Monjo