(Filed Under wholesale Lingerie News). Elila is introducing at the upcoming Curvexpo show in New York, a new “Leopard Lace Underwire Bra” and a matching “Leopard Lace and Microfiber Control Shaper” owner Ellen Jacobson told BODY.
The bra, style 2211, offers firm support and full coverage and is designed for “everyday” use. According to Jacobson, the bra feature “animal patterned lace, a four piece cup, full cup sling, V shaped centerfront band, side cup support panels [and a] high power back.” It is available in black, nude and mocha, in sizes 34 - 46 E/DD, F, G, H, I, J, K. The bra has a wholesale price of $23 and a suggested retail of $51.
The matching control shaper, style 8203, offers medium support and full coverage and is also designed for “everyday” use. It offers a “high waist, control front, butt lifting, brief shaper [and] animal patterned lace panels,” according to Jacobson and comes in black, nude and mocha, and in sizes large, XL, 2XL, 3XL, 4XL, 5XL, 6XL, 7XL and 8XL. The wholesale price is $32 and the suggested retail, $71.
This year Elila celebrates its 10th anniversary, and at Curvexpo is taking a larger booth and will feature a “nationally-recognized fit model.” Jacobson stated that when she created Elila in 2004, “I felt there was a definite void in the market for well-made basic supportive everyday garments for full figure women. That’s where we started.”
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