(Filed Under wholesale Lingerie News). Golyta International, the parent company to iCollection, Tia Lyn, and HAUTY, just launched a new packaged lingerie line, Glitter, Justin Lam told BODY. The collection can be seen at the upcoming International Lingerie Show, and will be ready to ship by the end of September.
Glitter “features more than 70 unique styles of ready-to-wear lingerie with retail price points ranging from $15 to $25,” according to a company source. “The line will expand rapidly to over 250 styles.”
Lam added, “We feel that the market is ripe for a better packaged brand of lingerie that can deliver extreme value to retailers while not sacrificing quality to consumers.”
The company emphasized that “extreme value pricing” sets Glitter “apart from other packaged collections,” and is achieved by “leveraging the company’s core strengths in design and manufacturing...to deliver a high level of quality in product design and workmanship while significantly reducing its suggested retail prices.”
“We have the unique advantage of having over 20 years of manufacturing experience which not only helps us to significantly reduce our production costs, but also maintain quality in the garments that our retailers demand,” said Lam.
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