(Filed Under wholesale Lingerie News). Maurice Setton, CEO of Vandale Industries, told BODY he had just hired Michael Parnes, an industry veteran, as the president of a new division that will produce and market a variety of intimate apparel products under the licensed Warner’s and Olga brands.
In its original announcement, (BODY, June, 2014), PVH explained Vandale had signed the license for”women’s shapewear, sleepwear, loungewear, robes, sports bras, and other specified athletic wear for the U.S. and Canadian markets under the Warner’s (including the sub-labels Simply Perfect by Warner’s, Blissful Benefits by Warner’s, and Body Heaven by Warner’s) and Olga brands.”
Setton told BODY “We are developing the line as we speak,” but declined to give any further details.
Most recently Parnes was SVP of sales at Maidenform, a company for which he worked from 1999 to 2013. Prior to that he was VP of national sales for the bra division of Warnaco, a company for which he worked from 1992. And prior to that he was eastern regional sales manager for Christian Dior Intimates, Lily of France.
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