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current news

Change To Start Selling Britney Spears Line

(Filed Under wholesale Lingerie News). While it has been know for several months that Change Lingerie, the Danish producer and retailer of intimate apparel, swim wear and related apparel, had signed a license to produce a Britney Spears collection, the company has now announced it will begin retailing the line September 9th.

Bare Necessities will offer the collection, according to a statement from Change, as well as an un-named list of “boutique retailers throughout the United States and Canada.” Change’s own stores, numbering over 180 around the world, will carry the line, but there are only 14 Change shops in Canada and none in the U.S.

The majority of Change stores are located in Scandinavia, with a smaller number located across Europe in such countries as Germany, Spain, Poland, Latvia, Iceland, Ireland, Estonia and Andorra.

The Intimate Britney Spears collection includes “lingerie sets, vintage inspired bustiers and kimonos, as well as relaxed loungewear such as jersey camisoles, shorts and sweats.” Design element include “detailed shoulder straps and stunning embellishments, in addition to crochet edges, satin ribbons, and lace trim.” Cup sizes will range broadly from A to J “allowing the perfect fit for almost every body type.” Retail prices are expected to range from $17 to $79.

more wholesale Lingerie News >>

Published 07-28-2014 by -

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