(Filed Under wholesale Lingerie News). The Curvexpo show opens this Sunday at the Javits Center North in Manhattan with a huge collection of intimates brands on display, including several newcomers, some of them already profiled by BODY. The show runs for three days, closing on Tuesday, August 5th.
In a recent statement show management noted that among its exhibitors, “This summer’s freshest faces include Babajaan, Baci, Blackspade, BLUSH, Coquette, Edge O Beyond, J’attire, Kiss Kill, Lonely, LOVE HAUS by Beach Bunny, Sapphire Bliss, Shikka, Suki Cohen, The Muse Lingerie, Triumph, Tutti Rouge.” In the men’s underwear area, it mentioned “exceptional collections from Aubade, Calida, Hanro, Knock Out!, LEO, pull-in, SAXX, WIN and WOOD all joining us this season.”
Noting the show’s continued expansion in the swim category, the managers listed “top swim brands to be back at CURVEXPO this summer [include] AJOUR, Anita, Aubade, Babajaan, Beach Bunny, Bikini Lab, Body Glove, Carmen Marc Valvo, Coco Rave, Coco Reef, Commando, Cosabella, DKNY, Eberjey, Elizabeth Jane, Empreinte, Korokora, La Blanca, Leonisa, Lise Charmel, Maison Lejaby, Michael Kors, Miraclesuit, Nanette Lepore, Panache, Shikka, Touche, Trina Turk, Vince Camuto,” among others.
The show also called attention to its “New Accounts for VIP Exhibitor Program, [to] be offered to our most faithful exhibitors. The goal of this program is to connect brands with new and qualified stores, turn them into accounts by placing orders and thus help increase their new business. Our Buyers & VIP Buyers Coordinator will act has a “Sales Rep at CURVEXPO” and will be the liaison between VIP exhibitors and the stores to establish connections on the show floor.”
Also back for the August show, “the popular New Account Program offers brand exposure and entice retailers to do business with new brands and broaden their selection. The program works as follows: Every time a buyer opens a new account at the show with a new brand to be added to his/her existing lines, his/her name will be entered in a sweepstakes” to attend an upcoming lingerie show in Paris “or win hotel nights and other surprises. Some of the winners from the February 2014 shows were: Brooklyn Fox (NY); Shades of Lace Lingerie (GA); Calla Lilly (CA) and more…”
The show management stated that its “VIP dedicated retailers program has shown to be very popular on both coasts [and continues to] reward the top intimate apparel buyers, swimwear and resorts with complimentary spa services, VIP lounge access and other exclusive services such as the personal shopper program. To top it all off, the ever popular Eveden fit school, PROMOSTYL Spring/Summer 2015 trend seminar and trend wall located at the entrance of the New York show will [offering] retailers the tools to shop smart! On another note, Proexport will uncover the innovations, exclusive sourcing and brand opportunities the Colombian market has to offer.”
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