(Filed Under wholesale Lingerie News). Mary Green discontinued the “day to day operations” of both its own online retail sales as well as its extensive wholesale business on July 31st according to Lili Varbanova a long time sales executive for the company.

Varbanova said the firm was “headed in a new direction” but could not say what that was. One of the company’s many sales representatives, who did not wish to be named, used the word “retirement” to explain the closing to BODY and insisted that it was not the result of financial difficulties. Green has been, for some 30 years, wife to Steven Swig, chairman, at one time, of the Swig Company, which describes itself as a “privately-owned, San Francisco based real estate operator and investor” with significant holdings across the U.S.

The company was founded by Green in the 1970’s, according to one source, and on its website the company claimed recently that it had “over seven thousand vendor locations around the world with reps all over the U.S., Canada and the EEC.” The firm specialized in silk intimate apparel, sleepwear and gowns and is based in San Francisco.

On the Mary Green Facebook page a recently posted note stated, “FINAL DAYS! The engines of the Magical Fantastical Mary Green Flying Panty Machine are primed and ready for lift off to destinations unknown. It has been a joy. But all good things come to an end and it is time for each of us to explore our dreams. FINAL SHIP DATE JULY 30, 2014.”

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Published 08-06-2014 by Nick Monjo