top shadow
BODY



































Trade Readers:
I am a STORE BUYER or OWNER
I am a Manufacturer’s Rep
I am a Distributor
I am a Textile Supplier
I am a Banker or Factor
I am an OEM Producer
I want to receive more info from this company about its products
I want to receive a catalog from this company
I want to learn more about carrying this brand in my store; have them contact me
I would like to become a manufacturer’s representative for this company; have them contact me
I want to comment on this brand
I am a store owner/buyer who would recommend this brand to other stores

Consumer Readers:
I am a CONSUMER
I am a consumer who wants to purchase garments from this company; have someone contact me
I am a consumer who wants to know how/where to purchase this product

I am a consumer who would like a consumer catalog, if you provide one
I am a consumer who would recommend this brand












current news

ILS Makes Free Booth Offer To New Exhibitors


(Filed Under wholesale Lingerie News). The president of the International Lingerie Show (ILS) is looking to continue the expansion of the number and types of exhibitors at his event (September 15th through the 17th at the Rio Hotel in Las Vegas), and is backing it up with a generous offer to certain newcomers.

“I want to reinforce the offer that we will give any exhibitor from Curve or a Curve type exhibitor a free booth to try ILS,” for the first time, Jeff Yunis told BODY. “That is how sure we are of their success.”

The ILS has already attracted a number of mainstream brands to its shows, such as René Rofé, Julie France, Rago and Jezebel as well as having enjoyed the regular following of many of sexier lingerie brands and adult toy makers for years. But Yunis complained the “ILS has been given a bad “rap” by I don’t know who. For almost twenty years we have served all phases of the lingerie and adult industries, yet the reputation is that we are ONLY the “naughty” or “sexy” show. Nothing could be further from the truth. It is true that we do not sell “day” wear or slips but better goods and beautiful European type foundations are at every show.”

Some potential exhibitors, he continued, “are afraid of ILS, like it’s a disease. As a businessman I never pass up a chance to do business and it both amazes and frustrates me that there so many people out there who do just that. If I give them the show for free, and they can see HUNDREDS of buyers (with credit) what can they lose? Three days in the office? It just amazes me.”

Several of the exhibitors at the ILS also exhibit at shows such as Magic, Curve and WWIN, and certain of those shows also have vendors who show adult products, Yunis pointed out.

ILS “is a sexy show,” he admitted. “Flannel nightgowns would probably not sell. But sexy does not mean trashy and sexy does not necessarily mean cheap. There are dozens of vendors who by not even visiting our show, have no idea of the potential business they are missing...It’s a shame they let these dollars pass by them.”

Asked which vendors would succeed at his show, Yunis continued, “Mid to better lingerie and foundations would do very well,” adding that “When I look at a show like Curve, which goes after a different buyer than we do, some of our vendors do well there as would some Curve vendors do well at ILS. BUT, for some reason, they won’t even try ILS.... Even though we have repeatedly made an offer of a free booth to anyone brave enough to try.”

The buyers at the ILS are “Mostly specialty stores,” continued the show proprietor. “They come from almost every state, most Canadian provinces and 22 countries (at our last show). We have been doing ILS twice a year since 1996. Many of our exhibitors have been with us since day one. Can anyone think of another reason other than that our buyers BUY BIG? They buy from many categories, including better and traditional.”

Yunis provided details about his “free booth offer” for first time intimates companies who have attended competing shows, explaining “We will provide a free 10’ x 9’ or 20’ x 9’ booth complete with tables, racks, chairs, carpet and electricity. All they have to do is get to the Rio, hang their samples and write orders.” He advised prospective exhibitors who believe they qualify for the offer to contact “Michael Moreira, show manager at 305/598-7019 or michael@spectrade.com or Myron Lazar, sales manager at 402/778-0300 or myron@spectrade.com.”


more wholesale Lingerie News >>

Published 08-12-2014 by -

Related Articles

April ILS: No Drayage Fees, Many New Brands
ILS Expects Two Dozen New Brands In April ’17
ILS Moving To Westgate In Vegas April 2017
ILS Has Signed ‘Two Dozen’ New Exhibitors
ILS Will Move To New Las Vegas Hotel In 2017
Some Large Exhibitors Skipping September ILS
ILS: Moving Fashion Show To Tuesday Morn
International Lingerie Show Opens Aug. 31
Jeff Yunis Sells WWIN To Urban Expositions
ILS: Hotel Discounts, Some Free Room Nights


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2017 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2018 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow
*