(Filed Under wholesale Lingerie News). The president of the International Lingerie Show (ILS) is looking to continue the expansion of the number and types of exhibitors at his event (September 15th through the 17th at the Rio Hotel in Las Vegas), and is backing it up with a generous offer to certain newcomers.
“I want to reinforce the offer that we will give any exhibitor from Curve or a Curve type exhibitor a free booth to try ILS,” for the first time, Jeff Yunis told BODY. “That is how sure we are of their success.”
The ILS has already attracted a number of mainstream brands to its shows, such as René Rofé, Julie France, Rago and Jezebel as well as having enjoyed the regular following of many of sexier lingerie brands and adult toy makers for years. But Yunis complained the “ILS has been given a bad “rap” by I don’t know who. For almost twenty years we have served all phases of the lingerie and adult industries, yet the reputation is that we are ONLY the “naughty” or “sexy” show. Nothing could be further from the truth. It is true that we do not sell “day” wear or slips but better goods and beautiful European type foundations are at every show.”
Some potential exhibitors, he continued, “are afraid of ILS, like it’s a disease. As a businessman I never pass up a chance to do business and it both amazes and frustrates me that there so many people out there who do just that. If I give them the show for free, and they can see HUNDREDS of buyers (with credit) what can they lose? Three days in the office? It just amazes me.”
Several of the exhibitors at the ILS also exhibit at shows such as Magic, Curve and WWIN, and certain of those shows also have vendors who show adult products, Yunis pointed out.
ILS “is a sexy show,” he admitted. “Flannel nightgowns would probably not sell. But sexy does not mean trashy and sexy does not necessarily mean cheap. There are dozens of vendors who by not even visiting our show, have no idea of the potential business they are missing...It’s a shame they let these dollars pass by them.”
Asked which vendors would succeed at his show, Yunis continued, “Mid to better lingerie and foundations would do very well,” adding that “When I look at a show like Curve, which goes after a different buyer than we do, some of our vendors do well there as would some Curve vendors do well at ILS. BUT, for some reason, they won’t even try ILS.... Even though we have repeatedly made an offer of a free booth to anyone brave enough to try.”
The buyers at the ILS are “Mostly specialty stores,” continued the show proprietor. “They come from almost every state, most Canadian provinces and 22 countries (at our last show). We have been doing ILS twice a year since 1996. Many of our exhibitors have been with us since day one. Can anyone think of another reason other than that our buyers BUY BIG? They buy from many categories, including better and traditional.”
Yunis provided details about his “free booth offer” for first time intimates companies who have attended competing shows, explaining “We will provide a free 10’ x 9’ or 20’ x 9’ booth complete with tables, racks, chairs, carpet and electricity. All they have to do is get to the Rio, hang their samples and write orders.” He advised prospective exhibitors who believe they qualify for the offer to contact “Michael Moreira, show manager at 305/598-7019 or firstname.lastname@example.org or Myron Lazar, sales manager at 402/778-0300 or email@example.com.”
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