(Filed Under Financial and General Interest News). Victoria’s Secret direct sales rose 8% in August, while Victoria’s Secret comparable stores sales in the U.S. and Canada rose 5%. Year to date, however, direct sales are up only 1%, while comparable store sales are up 3%.
As a whole, parent company L Brands, which also owns Bath & Body Works, La Senza and Henri Bendel (and Pink, which it often includes as part of Victoria’s Secret), reported “net sales of $765.3 million for the four weeks ended Aug. 30, 2014, an increase of 9 percent, compared to net sales of $704.7 million for the four weeks ended Aug. 31, 2013.” Comparable store sales for all its stores “increased 5 percent for the four weeks ended Aug. 30, 2014.”
L Brands also reported in early August its latest store counts, noting that there are now 980 Victoria’s Secret stores in the U.S., up from 977 as of February 1. During the same time period it has opened 18 Pink stores in the U.S. and closed one, raising its total to 100. There are 10 Pink store in Canada, and the company has added four Victoria’s Secret stores in Canada since February raising the total to 28 in that country. There are now seven Victoria’s Secret stores in the U.K. and 151 La Senza lingerie stores in Canada.
In addition, L "reported net sales of $5.832 billion for the 30 weeks ended Aug. 30, 2014, an increase of 6 percent compared to net sales of $5.489 billion for the 30 weeks ended Aug. 31, 2013. Comparable store sales increased 3 percent for the 30 weeks ended Aug. 30, 2014.”
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