(Filed Under wholesale Lingerie News). BareNecessities.com is now showing 20 styles from The Intimate Britney Spears collection, the launch of which was announced in July by the performer and “retail partner Change Lingerie,” the Danish producer and retailer of intimates, swim wear and related apparel. (BODY July 28, 2014)
Items range from the Buttercup Thong retailing for $19 on up to the Buttercup Basque Bustier for $79 and include eight bras, three bralettes, two chemises, three thongs, three panties and the bustier.
The July announcement noted that the “launch” would occur September 9th and that Bare Necessities would sell the line. But as we went to press the collection at that online store was available for “pre-order” only and those selecting any of the items on display are informed that their order is “Backordered 6-8 weeks.” On www.intimatebritneyspears.us, however, many more items are offered—a total of 55 lingerie pieces and 27 sleep and lounge styles—and no back order warning is displayed.
In the original July press release, Claus Walther Jensen, CEO and founder of Change, declared, “We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident there is something for everyone to love.” Yet, as we went to press on this story September 10th, those shoppers searching for “Britney Spears” on the Change Lingerie web store, http://change.com/int, were greeted with the message: “Sorry, but there are no matches on your search.”
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