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Winkee Seeks Retail Expansion

(Filed Under wholesale Accessories News). Inventors of the Winkee Karla Kennedy and Patricia Calamari are working on expanding their product further into the retail market. They expect to get a utility patent for this product within the next two months.

The Winkee is a triangle of material designed for wear under a bra. It is designed with women who have scarring, such as from breast cancer radiation treatment, in mind. Currently, it is sold on Kennedy and Calmari’s website, and catalogs including Miles Kimball, LTD commodities and Colonial Medical. The two are exploring opportunities at lingerie boutiques, as well as stores that cater to cancer survivors. The Winkee runs in one-size-fits-all at wholesale prices of $7 to $7.50. They recently added a full lace design to their line-up.

The two also recently launched another product line of clear double-sided strips called Spy Tape. Designed for women who need extra support or wear a deep cut bra, the strips add even more support to the Winkee. Wholesale prices are $5 to $9.

“These pair very well with the Winkee, and create a smoothing affect for when ‘your cup runneth over,’” Calamari said, who came up with the idea because she likes to wear deep cut bras herself.

Paul Weinstein, president of the Colonial Medical catalog, said about the Winkee: “It is doing quite well. It is one of those products that people look at and say, why didn’t I think of that?”

For further information, call (325) 250-3741.

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Published 03-10-2009 by Amanda Torres Price

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