(Filed Under wholesale Lingerie News). Intimate apparel designer and producer QT Intimates previewed new holiday styles for its full-bust Crème Bralée collection, which fits cup sizes C to K, to great success at the August CurveNY Expo.
The company reported that orders have been steadily coming in for Crème Bralée silhouettes, especially its new Josie and Olivia styles. “Modeled and photographed on our 40G model has helped tremendously for the retailer to see how great this collection fits and looks on a full-busted woman,” said Meryl Kutzin, vice president of merchandise for QT.
Crème Bralée launched last year and has seen sales continually increase alongside ecstatic reviews of the lingerie line, which accommodates sizes 32C to 40K, with matching panty styles in small to 4X. “We are continually reviewing the line and colors and [adding] new styles for each season,” reported Liz Marrell, design director for QT.
QT also showed the La Leche League International Intimates line for nursing mothers, a successful line the company has been licensing for the last decade.
“Our sports nursing bra has been a mainstay in this line, and the addition of black this past season has given this style a tremendous boost in sales,” Kutzin said. “We sold out of the black in less than three months — our retailers and their customers love this bra.”
QT plans on showcasing their latest styles at CurveNV in February 2015.
QT Intimates is a family-owned, New Jersey-based company established in 1945 that designs and manufactures intimate apparel for all ages, shapes and sizes. The company has a showroom in New York City and has products available in boutiques, specialty stores and online retailers across the country, including HerRoom.com and Freshpair.com.
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