top shadow
BODY

To receive more info from Parah about a particular product, Click on the photo (photo will enlarge).



Added: Sep 2014


Added: Sep 2014


Added: Sep 2014


Added: Sep 2014


Added: Sep 2014

current news

Parah, Italian Lingerie & Swim Firm, Hires GM


(Filed Under wholesale Lingerie News). Parah, the Italian beachwear and lingerie firm, has hired Ferdinando Pandolfi as its new general manager to start in October. Pandolfi, who has a degree in economics, worked previously for La Perla and Armani and will become a member of Parah’s board of directors.

“We felt it was necessary to add a new figure within the company,” stated Gianluca Piazzalunga, the president and CEO of Parah S.p.A. He added that the aim is “to give a boost to our brand equity, starting with the values of innovation and tradition that are in its DNA, and to develop marketing and distribution strategies for the Italian and international markets.”

Founded in 1950, Parah now “produces around 600,000 garments for its brands Parah (lingerie and beachwear), Parah New Generation, Parah Uomo, and Impronte Parah,” according to the company announcement. It added that its products are sold “in approximately 2,000 stores in Europe and the rest of the world, in Parah boutiques, and through other partnerships.” The company has limited distribution in the U.S. and exhibits regularly at the Curve shows.


more wholesale Lingerie News >>

Published 09-25-2014 by -

Related Articles

Parah, Italian Lingerie & Swim Firm, Hires GM
Parah’s Fall / Winter 2014 / 2015 Collection
Parah Swim: Necklines à la Brigitte Bardot
Parah Previews Fall-Winter 2013 Looks
Parah Sets Casual Mood For Next Fall
Parah Targets Vivacious Woman
Parah Launches Relax For Fall/Winter
Parah Debuts Uomo Collection
Parah Debuts A/w Collections


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Related pictures

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2023 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2024 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow