(Filed Under wholesale Lingerie News). The Muse Lingerie is a Miami-based producer of better-priced intimates that has been around since 2002, but now is intent on expanding its market in the U.S. BODY interviewed co-founders Marcela Fiol and designer Julio Tabares at the Curve show in August, and received additional answers to questions in an email exchange.
The Muse focuses on stretch lace baby dolls, body suits, bras, panties, thongs and garter belts and lists six different collections on its website. We found retail prices there ranging from thongs from $42 to $46, bikinis at $48, bras from $68 to $78, garter belts from $72 to $78, baby dolls from $116 to $145 and body suits from $119 to $138. Wholesale prices range from $50 to $60 for the baby dolls, $38 to $44 for the bras, $19 to $24 for the panties and thongs and $38 to $44 for the garter belts.
The fabrics they focus on are “stretch lace and stretch mesh and stretch satin.”
Noting that she and Tabares both came from Argentina, Fiol claimed “everything is made in a studio in Florida. Each piece has a lot of hand detail. We cut all the lace by hand.” She emphasized, that the studio “is not a sweat shop.”
“When the brand was created, we always thought about the high quality,” Fiol continued, adding that the ongoing challenge is to “make unique pieces for very demanding women.” She described her consumer as “ladies 25 and up” and concentrated on the East Coast.
The line has, heretofore, not been available at other stores, only on the company’s site. But Fiol said that at Curve she received orders from several stores, and named Lace Affaire in Wilton, CT and Bellefleur Lingerie in Seattle, WA as two examples.
Asked which brands she believes The Muse would hang with in a store, she replied, “Cosabella, Chantelle, Anita, Affinitas, Simone Perele, Lise Charmel, Maison Close, among other leading brands...Our consumers are women who are interested in looking beautiful and sexy with a unique piece created for them.”
Currently the company is not looking to use independent reps. “Our wholesale plan for expansion is to be in boutiques or specialty stores across the country who care for their own clients with high quality and design products.” Fiol said she plans to be at the February, 2015 Curve show with new collections.
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