(Filed Under wholesale Lingerie News). BodyZone recently launched a new lingerie collection, Lust. BODY associate publisher Ted Vayos interviewed the company’s head designer, Aileen Andersen, about the new line.
VAYOS: What was the inspiration for this new line?
ANDERSEN: I wanted to produce a line of domestically manufactured lingerie, because I feel like so much of what’s in our market is produced overseas. I wanted to take the quality that BodyZone Apparel prides itself in and create a lingerie line that was sultry and intoxicating but still fun...maybe even whimsical. I also wanted to introduce a small number of structured, under wire bras as well as modeled cup under wire bras to our repertoire, which is something we’ve never done here at BodyZone.
VAYOS: What are some key styles? Which is your favorite? Why?
ANDERSEN: There are four mini groups within the collection and I wanted each one to have a different personality from the others. Pink Champagne are retro, pin-up inspired designs with lots of sparkle. Scarlet Rose are classic and vampish, glittered red and black items. The Mademoiselle group is trendy yet sensual, the styles bathed in matte black, hot pink and lace print. My personal favorite would have to be the Dia de Los Muertos inspired group, aptly named Wake the Dead. All the silhouettes showcase a vibrant sugar skull print framed by black lace with sparkling purple binding tracing the princess seams. They are finished with bright pink ribbon rosette clusters, mimicking the use of roses and flowers indicative of Day of the Dead art and fashion. I favor these designs because they are something I would purchase as a consumer and because the visually enticing without being too serious.
VAYOS: What do you feel makes this new line unique from what is currently available in the market place
ANDERSEN: Everyone does lingerie. Everyone but us. We wanted to do something that was different for BodyZone, something that was new for our customers. We wanted to offer legitimate quality in design and construction, not price point and units sold. I think the fabrics we used are beautiful and novel. The use of the underwires and molded cups is executed smartly and structurally. The silhouettes are more suggestive than in our other collections. I also feel like we have done lingerie inspired dancewear here at BZ before but never dancewear inspired lingerie. I didn’t initially intend for it to work this way, it happened unwittingly, but I couldn’t be more pleased with the outcome.
VAYOS: What size ranges are available in this new collection? Do you have plus sizes?
ANDERSEN: The majority of the collection’s items are one size fits most and are made from stretchy, forgiving materials. All of the under wire bras are available in S/M and M/L as well as three of the five items from the Wake the Dead group. Our customer base has not yet suggested we include plus sizing in our category. If and when that time arrives, we would definitely consider adding it.
VAYOS: What are the fabrications was used in this new collection?
ANDERSEN: In the Lust collection we used materials similar in aesthetic and quality to those already utilized by BodyZone. They are soft, stretchy poly/spandex and nylon/spandex blends mostly, rich in hand, color and luster. We used these beautiful, domestically purchased fabrics to compose elegant scrunch back panties, thongs, high waisted shorts, camisoles, under wire camigarters, chemigarters, under wire bras and soft cup bras.
VAYOS: What are the wholesale price points? What are your recommended retail price points?
ANDERSEN: The Lust Collection ranges from $11.75 to $28.00 wholesale
Where is it made?
VAYOS: Where is you distribution center located?
ANDERSEN: All the items in Lust are proudly made in Phoenix, AZ. Our manufacturing and shipping facilities, as well as our offices are located in Phoenix.
VAYOS: When will the collection be ready to ship? What is your turnaround time on this new collection?
ANDERSEN: The Lust Collection is available for purchase and ready to ship now! We are currently fully stocked and are shipping the same day in most cases.
VAYOS: What type of customer did you target with this new collection?
ANDERSEN: I would like to think that any woman, or man, could wear these garments in the bedroom. I also feel that the Lust items would lend themselves wonderfully to sexy, product photo shoots. Lastly, I think that dancers can definitely don the nearly all of these garments on stage despite them being designed as lingerie.
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