(Filed Under wholesale Hosiery News). L’eggs Sheer Energy, a division of HanesBrands, recently introduced a sheer tights collection which incorporate new yarns “and bi-directional knitting technology that help keep legs revitalized -- combining beauty and wellness in one product,” according to the company announcement.
“The trending Sheer Tight silhouette is just the right blend of sheer and opaque coverage perfect for year round wearing occasions,” continued the statement.
“The L’eggs brand will be premiering a new TV and online video campaign on leading cable stations and YouTube starting Oct. 22. Additionally, the L’eggs brand will feature an array of consumer engagement activities throughout the fall and holiday season, including sampling on the streets of Manhattan and with online fashion blog SHEfinds, blogger and style influencer outreach and co-sponsoring the “Women Helping Women” breakfast to benefit Dress For Success on Dec. 4.”
Citing a recent NPD tracking survey, Hanes claimed “L’eggs is America’s #1 sheer support hosiery brand in mass retail,” adding that “in 1970, the L’eggs brand revolutionized the industry by being the first hosiery brand to gain national distribution in food, drug, and mass retail stores.” Hanes boasts that the brand continues to be strong in those channels.
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