(Filed Under wholesale Hosiery News). Majesty Brands LLC has signed a license to produce a BollyDoll collection of socks and hosiery. The brand began as a book and illustrations by artist and singer Amrita Sen that was then transformed into a musical.
BollyDoll sleepwear is a collection of colorful, Indian-themed styles which have been sold at Dillards, Nordstroms, and Von Maur according to the BollyDoll website. Bags, jewelry and various accessories are also shown on the site.
“Hosiery is a natural extension for the BollyDoll brand,” Sen declared in the hosiery announcement. “I’ve seen so many women wearing beautiful, vibrant colors and prints on tights and socks. With the technology available to Majesty Brands, along with their broad reach in sourcing and design, we can take prints and color to a whole new level.”
Majesty is a New York-based producer of both private label and branded merchandise. Other brands include ABS by Allen Schwartz and Sam & Olivia. The firm has worked with a wide range of retailers including department stores, mid-tier department stores and mass market retailers.
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