(Filed Under wholesale Shapewear News). Miraclesuit Extra Firm shapewear has been making significant inroads into the specialty store market, according to Bob Mellerup, national sales manager for that brand, as well as Naomi & Nicole. Both collections are divisions of Cupid Foundations.
“Our primary audience is better department stores (Macy’s, Belk, Lord & Taylor, Bon Ton), and select .coms (HerRoom, Bare Necessities, Zappos). However, we do business with specialty stores as well. Miraclesuit shapewear’s continued success is,” said Mellerup, due to several factors. “Miraclesuit provides the firmest level of control and the most significant degree of body transformation. Our product tags call out “loose ten pounds in 10 seconds,” which resonates with all women. Truly functional shapewear.”
Another important attribute to the Miraclesuit line are both the “Patented Wonderful Edge and Wonderful Panels” which he said, “provide smooth shaping without lines or ride-up.”
*Our largest volume collection, Miraclesuit Sheer, provides Extra Firm control where she needs it the most (tummy/abs/waist), while using sheer on the legs, and release areas, for added comfort and flexibility. The top sellers in this collection include: bodybriefer, torsette thighslimmer, hi waist brief, hi waist thigh, hi waist slip, waist cincher, and brief.”
*Our newest collection, Comfort Leg, is made with a super soft fabric with a flexible leg feature that “moves with the customer” to prevent binding and pinching,” the sales manager explained. “This highly successful group is offered in a bodybriefer, hi waist brief, and brief.”
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