(Filed Under wholesale Lingerie News). In a press release October 17, the French investment group Impala announced that it had made a significant investment in Maison Lejaby and will partner with “existing shareholders” in moving the brand forward.
According to Impala, “This partnership strengthens the financial structure of the company, in order to support its development and to accelerate its growth. The support of Impala enables Maison Lejaby to sustain and develop its brand project “French couture spirit in lingerie and swimwear,” to increase its international footprint, to build a strong brand image and develop its distribution network.”
The original Lejaby, founded in 1884 and once one of the largest French brands, with all its lingerie made in France, fell into decline and was put into liquidation at the end of 2011. A consortium of investors led by Alain Prost brought the brand back to life as Maison Lejaby in 2012.
Impala claimed sales for the brand now stand at 25 million euros (or about $31.8 million at current exchange rates), with the lingerie and swimwear sold in “2500 stores and outlets” around the world.
According to Jacques Veyrat, chairman of Impala, “the investment of Impala aims at making Maison Lejaby a global brand in the upscale and luxury lingerie market, thanks to the expertise of the teams and the quality of products, relying on the centennial heritage of the brand.”
Prost explained that “The know-how and the creativity of Maison Lejaby convinced Impala, conquered by the move upmarket, the products and the teams.” The announcement also noted that “The shareholders of Maison Lejaby SA also appreciated the quality of the dialogue with the management and the willingness of Impala, an industrial shareholder, to support the company in the long-term and to provide it with the wherewithal to accelerate its growth.“
Impala also made an investment in French underwear firm Pull-in in 2013.
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