(Filed Under wholesale Lingerie News). Maidenform has hired celebrity stylist Micaela Erlanger as brand “ambassador and spokesperson through March 2015. Erlanger will act as a guide to the Maidenform customer, offering expert tips, product picks and styling insight via the brand’s website and social media platforms,” according to the company announcement.
“I am so excited about my partnership with Maidenform, a brand whose products I have relied on for years,” declared Erlanger. “I identify with the vivacious, confident spirit of the brand, and I am delighted to be representing Maidenform as their new brand ambassadress!”
“We are thrilled to have Micaela join the brand as a Maidenform spokesperson for the upcoming seasons,” said Tricia Bouras, vice president and general manager of the Maidenform brand. “As we continue our commitment to helping women feel confident while embracing their spirited sexiness, we believe it is important to enrich the shopping experience with an aspirational guide dedicated to inspiring and educating the Maidenform woman on personal style. Micaela’s captivating spirit and commitment to fashion align perfectly with our brand vision.”
Maidenform claimed Erlanger is “Best known for her impeccable red carpet styling,” adding she “has an innate understanding for the importance of foundation pieces. She will share this knowledge with the Maidenform customer, addressing topics such as how to dress for your body type, surviving the holiday season in style, and translating the rules of the red carpet to look and feel your best in everyday life.”
The announcement boasted that Erlanger’s clients include Lupita Nyong’o, Michelle Dockery, Olivia Munn and Hilary Swank.
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