(Filed Under wholesale Lingerie News). Maurice Reznik, the former CEO of Maidenform and the architect of its sale to Hanes in 2013, was named to top executive positions at Delta Galil Industries, Ltd. Starting January 5, 2015, Reznik will become “CEO of women’s intimate apparel for USA and Great Britain and president of the company’s Delta Galil USA segment,” according to an announcement, made by the company after 5pm November 3rd, moments before the start of the annual H.U.G. Awards, a major industry charity event in Manhattan.
Most of those at party, which was more crowded than usual with intimates executives, and which Reznik attended, were not yet aware of the appointment. Asked by this reporter what he was doing these days, Reznik replied “I’m at Delta. There was is a press release.” Asked what his position was, he gave an answer worded somewhat differently than the cumbersome title noted in the official announcement.
The Delta statement referred to Reznik’s work in “product innovation, especially in the specialized bra and shapewear categories, which are key segments that Delta Galil has targeted for growth.” Isaac Dabah, CEO of Delta added, “Maurice Reznik has an impressive track record of accomplishment in the intimate apparel sector, and has a solid understanding of how to deliver profitable growth and shareholder value. His appointment to our management team will provide Delta Galil USA with focused, experienced and effective leadership to take the business to the next level. Today’s announcement is part of our long-term strategy to drive significant growth at Delta Galil by adding talented executives in key positions, expanding in growth segments such as activewear, and streamlining our organizational structure globally.”
In the company release, Reznik declared, “I am so excited to join Delta Galil. The company has a well earned reputation in the industry for innovation, quality and performance. I look forward to working with the Delta Galil team to grow the USA and Great Britain operation and realize the full potential of this business.”
Reznik was president, and later CEO, of Maidenform from 1998 to 2013. Prior to joining Maidenform, from 1994 to 1998, Reznik was president of Warner’s Intimate Apparel Group, North America, a division of Warnaco (now PVH). Earlier, he worked at VF Corporation and Sara Lee.
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