(Filed Under wholesale Lingerie News). Jerry Leigh of California, a firm that produces apparel for a wide range of stores under many licensed labels, has become “the exclusive licensee for Dickies Girl juniors’ apparel,” according to brand owner Williamson-Dickie Manufacturing Co. Products will include “work and fashion tops, bottoms, and outerwear; plus juniors’ underwear, sleepwear, and loungewear.”
“The juniors’ category is important to Dickies because we’re able to provide a versatile apparel solution with on-trend fit and style offerings to meet consumer needs, be it on-the-job in the service industry or for every day wearing occasions,” declared Dickies SVP of licensing and marketing Michael Penn. “Jerry Leigh has over 50 years of high-level design, manufacturing, and retail experience in the apparel industry. We’re excited to have them strengthen our juniors’ replenishment programs while re-establishing the brand in juniors’ seasonal fashion.”
Jerry Leigh lists almost two dozen top stores as customers on its website, ranging from Walmart, Kmart, Old Navy and Kohl’s to Nordstrom, Neiman Marcus and Bloomingdales. Headquartered in Los Angeles, the firm also has offices in New York and Orlando. Manufacturing operations are located in Guatemala and Shanghai. Jerry Leigh licenses include Disney, Marvel, Paul Frank, Hello Kitty and others.
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