(Filed Under wholesale Lingerie News). Oh La La Cheri named Lisa Bartling as its marketing and brand director. Most recently she was the head buyer for intimates at the retailer Romantix, based in the Los Angeles area, and has now moved to Miami.

“We have admired Lisa’s work for years, especially during her time at Romantix where she did an amazing job growing the overall presence of lingerie on the shop floor,” said Tugdual Denis, vice president of sales at Oh La La Cheri. “We love her ability to address both the adult and mainstream markets and her industry knowledge will be essential to accompany our company’s growth. We have no doubt that Lisa will be a great addition to the team and I am looking forward to working with her on building our brand equity while offering creative marketing solutions to our retailers.”

Bartling said she has, for some time, been “a big fan of the company,” adding that what makes the brand stand out is that “They have good designs. It is a very fashionable line, a fashion line in the adult market.” She emphasized that for a retailer, “They elevate the whole demographic,” and provide something special “to show off on your sales floor. They bring seasons to the store. It tells a story.”

Oh La La Cheri also allows “the every day girl, who might not have access to a lot of department stores” to see what is going on in the larger world of design. The brand “brings fashion to her.”

Bartling noted that her background in retail, that goes back almost a decade, will bring a new perspective to the lingerie and swim wholesaler. As a buyer she often would “wish companies would have done things differently,” adding that she knows what “the stores were lacking, what’s missing, what works, what doesn’t.”

Of the group she has just joined, Barling said, “It’s a very experienced and wonderful team” that “loves” the brand. The work environment is both innovative and collaborative and “The team puts in blood, sweat and tears.”

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Published 11-18-2014 by Nick Monjo