(Filed Under wholesale Mastectomy News). Amoena, a sizable Germany-based producer of breast forms and pocketed lingerie and apparel used by women after mastectomy, has its third owner in eight years.
Halder Holdings, an investment firm based in Germany, along with senior management, acquired the firm from Granville, another investment group. In early 2007 the related entity Granville Baird Capital Partners purchased The Amoena Group for €102.25 million (about $128.2 million today) from the Danish medical devices company, Coloplast. The most recent sale price was not announced, but Halder stated Amoena’s sales for the 2012/2013 year were €71.5 million (about $89.6 million).
Amoena CEO Ronny Lemmens said in a letter sent to retailers, “With Halder we have a partner who shares our common vision for Amoena to continue to provide women with the very best choices for performance, comfort and confidence. Next year, Amoena will celebrate its 40th anniversary, and we want to thank you for your contributions to the successes we’ve shared thus far. We all feel great pride being in the position to further grow together with you by creating meaningful, intimate moments for breast cancer survivors through our shared products and services.”
Halder states on its website that “Amoena’s silicone prosthetics define global market standards and are refined by continuous research. Key markets are Europe and North America. With a total staff of approx. 700, production sites are located in Raubling/Germany (prosthetics) and Heredia/Costa Rica (apparel). Amoena’s key strategic objective is an expansion of sales from functional sports- and leisurewear for the target group, particularly in North America.”
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