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current news

Success With ’Jercho’ Campaign For Fantasy


(Filed Under wholesale Lingerie News). Fantasy Lingerie reported “tremendous success with its participation in EMG’s nationwide radio promotion for author Ginger Jamison’s new romance novel, Jericho. The campaign, spanned “10 Nielsen Audio rated U.S. markets” and “featured a Fantasy Lingerie shopping spree as its grand prize,” according to the firm.

“We were thrilled to provide the grand prize in EMG’s 10-market radio campaign to promote Ginger Jamison’s new novel. The opportunity to reach millions of people as they listen to their favorite stations throughout the day was very attractive,” said Leilani Whitney, managing director for Fantasy Lingerie. “Response has been extremely favorable. We congratulate each market’s winner and thank everyone who participated. We’re always excited to bring Fantasy into everyone’s life.”

“The romance novel tells the story of a single mother with a pained past who falls in love with a war injured Marine during her shift as a night nurse at Jericho Military Hospital. A moving and seductive tale about the power of love and sensuality, “Jericho’s” storyline is in keeping with Fantasy Lingerie’s commitment to helping people experience the joys and surprises a little romance can bring into one’s life,” the firm explained. And the Fantasy Lingerie shopping spree grand prize at the end of the contest “was the perfect giveaway in EMG’s radio campaign.”

As part of EMG’s “Jericho” book promotion, Fantasy Lingerie reached more than 5.4 million listeners and social media users in the markets of San Francisco, San Diego, Dallas, Jacksonville, Jackson, MS, Kansas City, Philadelphia, and Baltimore.


more wholesale Lingerie News >>

Published 11-25-2014 by -

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