(Filed Under wholesale Lingerie News). Nasty Gal, the online store that offers a wide range of apparel from dresses to coats (as well as an extensive collection of swimwear and lingerie), has just opened its first retail location at 8115 Melrose Avenue in Hollywood.
“We’ve been having a dialogue with our gal for eight years this month and to celebrate that, we’re taking the conversation offline,” said Sophia Amoruso, Nasty Gal founder and CEO.
According to the firm, “the brick and mortar store offers a curated selection of apparel, shoes, intimates, accessories, tech and gifting, as well as exclusive vintage pieces that Nasty Gal is known for.” The 3,500 square foot locations was designed by architect Rafael de Cardenas and “takes inspiration from concert stages with reflective surfaces and open, cage-like structures that suggest both exhibitionism and privacy.” The store also includes a shoe salon, magazine library and live cactus garden, as well as five fit rooms.
Amoruso “realized how important it is for herself and the Nasty Gal brand to engage with customers in real time,” according to a company statement..
“We are engineering shareable moments, both visual and experiential, into our stores,” Amoruso added. “We are creating real-life social media by engaging the community we have built purely online. Where that goes is truly limitless.”
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