(Filed Under wholesale Costume News). The Halloween Industry Association (HIA), a manufacturer-centric industry group, announced that it and Urban Expositions, a large show promoter, acquired the Halloween & Party Expo. The Expo had been operated as an limited liability corporation in recent years by members of the Erwin family, owners of Erwin Distributing Co. Inc.
The HIA announcement noted that it and Urban would take “control following the 2015 Halloween & Party Expo” in New Orleans February 6 through 9. It added that the show “is scheduled to stay in New Orleans through 2017,” and that “We look forward to a smooth transition of show management.”
According to Urban, under the new partnership with HIA, Urban “will be responsible for managing all aspects of the event including sales, operations, marketing and promotion with guidance and expertise provided by the HIA. “Our membership is thrilled to have Urban Expositions as our partner for the Halloween & Party Expo. The HIA is passionate about the event and looks forward to its partnership with Urban Expositions, a company with a great deal of trade show knowledge and customer focus,” said Marc Beige, chairman of the HIA board and CEO of Rubies Costume Company. “This is an exciting opportunity for members to lead the premiere buying event with proceeds to fund industry initiatives.” Urban and HIA will focus their efforts on increasing awareness of the event, expanding the selection of the product mix and growing and expanding the show into an internationally recognized event for the Halloween industry.””
Doug Miller, president and partner of Urban Expositions, added, “Along with our partners at the HIA, our plans are to build upon the great success of the show that Jonathan and Walter Erwin have created and developed. We are very excited about this tremendous opportunity to work with the wonderful members of HIA.”
Jonathan Erwin, of the H&P Expo, LLC, said of the new arrangement, “The transfer of show ownership to the HIA and Urban partnership is a natural evolution for the show. We look forward to a smooth transition and to supporting and attending the show for years to come.”
After 2015, Future editions of the Halloween & Party Expo will continue take place in New Orleans with dates of: January 20 - 23, 2016 and January 14 - 17, 2017.
Urban Expositions was launched in 1996 with the semi-annual Philadelphia Gift Show, and now, “through acquisitions and new show development,” it “currently owns, manages and produces 21 successful gift, decorative accessory, souvenir and resort merchandise trade shows throughout the United States,” according to the company.
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