(Filed Under wholesale Shapewear News). Elila, the lingerie brand that focuses on the full figure woman, is scheduled to deliver two new shapewear pieces to stores in mid-March. The Leopard Highwaist Shapewear and Leopard Highwaist Long Leg Shapewear, which both feature the animal pattern in the lace, range in size from medium to 5XL, and offer “boning to prevent rolling,” as well as “butt-lifting action.”
“We created classic shapewear for the plus size woman,” explained owner Ellen Jacobson, noting the styles were shown at the last Curvexpo show. Of what is available from other vendors in the market, she noted, “There are quite a few for average sizes but after 1X the offering becomes very limited.”
The high waist shaper wholesales for $34, and the suggested retail is between $75 and $85. The long leg version wholesales for $36 with a suggested retail price of between $80 and $90. Both pieces are offered in black, nude or mocha, and are designed to match existing bras in the Elila collection.
Examples of retailers that currently carry Elila include, according to Jacobson, Lady Grace, Creative Woman, Ann’s Bra & Lingerie, A Fitting Place, Linda’s, Herroom, OneStopPlus, BiggerBras and Breakoutbras.
Naama Laufer, a spokesperson for the firm, emphasized in an email message to BODY that “one of the pillars of Elila is construction...classically designed lingerie. The shapewear collection continues to build on that pillar. Many customers were looking for shapewear that worked WITH their curves, rather than shapewear that was simply “tighter” lingerie. Everything from the boning to the material made that happen in a smooth fashion that got the job done.”
Added Jacobson, “Elila is an attitude and an aspiration to be the best “you” you can be.”
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