(Filed Under wholesale Shapewear News). Janira, the Barcelona-made shapewear brand that, in recent years, has been expanding in the world market, is now taking aggressive steps to build its market share in the U.S.

“All the markets Janira entered received the product exceptionally,” a spokesperson told BODY, adding that the international expansion plan began less than six years ago, and has already made significant inroads in North America. “Janira is currently the number one shapewear brand in Quebec,” she claimed.

Founded 63 years ago, Janira is marketed by Manent Casanovas S.A., a Spanish company specializing in panties, hosiery and shapewear.

According to the company spokesperson, one of the things that set Janira apart is that it “offers premium 100% cotton baby terry lined gussets in all panties” which the company claims provide a number of benefits.

“Cotton is hypoallergenic, which means that this terry cloth protects us and at the same time helps us prevent allergies on the delicate skin of our intimate areas,” the spokesperson noted. “It protects us from humidity. Cotton’s absorbent properties make humidity evaporate much faster to help us feel more comfortable. It offers better breathability to our intimate areas avoiding the accumulation of humidity and heat which can cause discomfort and infections (yeast or bacteria). No chemical agents are used in the cotton’s manufacturing process thus making cotton a healthier product and more environmentally friendly.”

The spokesperson continued noting that the Janira product, “regulates the vaginal pH. Our skin normally has a pH of 5.5 but several factors can alter this (medicines, contraceptive pills, etc.). Cotton terry cloth helps keep a well-balanced ph which in turns protects us from infections and reduces odor.”

Janira also claims to be the “inventor of the tanga effect,” which the spokesperson explained, provides “Tanga and briefs all in one! The true tanga effect: all the comfort of briefs with a thong’s invisibility under clothing. Gently rounds your bottom while smoothing your skin. The fabric and special edging-free finishes used mean there’s no chance of any visible marks.”

One of Janira’s products that incoporates the tanga effect is “Silueta,” style number 31053, which provides “effective shapewear while remaining virtually invisible under your clothing.” The spokesperson continued, “The shaping garment that lets you drop up to a dress size. Get a waspish waist and keep your tummy under control with this corset-type, tanga effect garment that is totally invisible. Ideal for wearing under tight dresses, it is designed and manufactured using the latest technology to make you feel shapely and sexy without scrimping on comfort.”

Silueta is designed with a “rubberized top seam to keep shaper in place” and features a gusset of “hypoallergenic cotton terry cloth.”

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Published 12-17-2014 by -