(Filed Under wholesale Lingerie News). “We paid a lot of attention to our retailers that clearly wanted a higher quality product,” said Daisy Corsets owner Mark Reynolds, in explaining the key reason 2014 turned out to be his company’s “strongest year yet.”
Not long ago, in response to complaints from retailers about problems they were experiencing from certain “low-end corsets” from other makers, Daisy created two “premium" collections, “Lavish” and “Top Drawer.” Reynolds continued, “In a market where a number of manufacturers are sacrificing quality to drive down their costs as much as possible, Daisy instead focused on designing and producing premium corsets.” Both new lines received “immediate acclaim from retailers and consumers alike, and the brand quickly become synonymous with high-end corsets at exceptionally competitive price points. As a result of “record sales in 2014,” Daisy has doubled the number of styles in both Lavish and Top Drawer, and has added “numerous personnel to their team to handle the demand.”
“Currently Daisy Corsets offers over 150 styles from these two collections, ranging from solid-color basic corsets, to stunningly intricate designs featuring hand-beading and rhinestone embellishments,” according to a spokesperson. “Considering the ever-increasing popularity of corsets being worn as outerwear just as often as bedroom wear, it is no surprise to see Daisy Corsets being marketed by a broader range of retailers than simply lingerie stores. Fashion and bridal stores have taken on the Lavish and Top Drawer lines with amazing success. Also of note is that all Lavish and Top Drawer are available in sizes S-6X, and run true to size.”
For Halloween 2014 Daisy’s, for the first time, introduced costumes in the Lavish and Top Drawer collections, “which were also met with exceptionally strong sales, rave reviews and virtually all production runs being completely sold-out.” As a result, there will be a “big expansion of Top Drawer and Lavish costumes for the 2015 Halloween season.”
Corsets from the Lavish collection range in price from $24-$39, while the fully steel-boned corsets in the Top Drawer collection range in price from $39-$79. Contact Daisy Corsets at 314-587-9218 or by email at Sales@DaisyCorsets.com.
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