(Filed Under wholesale Lingerie News). Shirley of Hollywood has a new, exclusive distribution agreement with Alterego for the UK and Ireland. Previously Shirley was distributed exclusively by Veritus UK Limited in the UK.
In its announcement Shirley wrote it “anticipates that Alterego will bring fresh excitement and professionalism to the merchandising of its collections in the UK and Ireland, and feels that the Shirley of Hollywood collections will be a great compliment to the European brands Alterego currently represents.”
On its website, Alterego lists the brands Avanua, Ballerina, Bassaya, Beauty Night, Control Body, Corin, Gabriella, Gracya, Irall, Me Seduce, Passion, Provocative, Roza, VIPA, Wolbar.
On its website in early January, Veritus listed several of the Shirley brands as well as two other independent companies: Allure and Bracli.
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