(Filed Under wholesale Plus Size News). OSP Group, which focuses on plus size apparel, including lingerie and underwear, has changed its name to Fullbeauty Brands.
“After more than 100 years building the #1 direct to consumer market leader for plus size fashion and living, we have made the decision to transition from OSP Group to Fullbeauty Brands,” said Paul Tarvin, CEO in the annoucement. “We are continuing to redefine the industry, and this evolution reflects our vision as the company that best understands, engages and serves the unique needs of plus size women and men, including more than six million active customers and growing.”
“We created the word ‘Fullbeauty’ to reflect the new vision of beauty, and our commitment to providing style inspiration for the 62% of women sizes 12+ to look and feel great in all aspects of life,” continued Stephanie Sobel, president. “At Fullbeauty Brands, we are elevating the bar on fashion through new brands and designer collaborations, look books, social engagement and style inspiration to empower our guests to celebrate who they are and who they want to be.”
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