(Filed Under wholesale Socks News). Puma and United Legwear & Apparel Co. LLC (ULAC), have entered into a “joint venture in North America for the production, sales, marketing, and distribution of Puma children’s apparel from infant through boys’ size 20 and girls’ size 16.”
According to the announcement, “The joint venture will be doing business as Puma Kids Apparel NA, LLC; day-to-day operations will remain at ULAC’s New York City offices, with guidance and cooperation of Puma North America’s creative, merchandising, sales, and marketing teams.”
The first collection will launch at retail with the Spring/Summer 2015 line. “Many pieces are neon bright with splashes of black, white, or grey, made with comfort/performance fabrics and features, and cut in fashion-forward silhouettes,” according to the company. “Combined, these elements create a sleek, powerful look that accurately reflects Puma’s new brand positioning: Forever Faster.” Retail challenges will “include department stores, independent retailers, e-commerce channels, athletic and specialty chains.”
“We are thrilled to expand upon our relationship with United Legwear,” said Jay Piccola, president of Puma North America. “We have had amazing success over the years working with them on the socks and bodywear business and we are confident for the same growth in kids apparel.”
Isaac Ash, president and CEO of United, discussed the partnership with Puma that began over 13 years ago. “This is an enormous step for United Legwear & Apparel Company in our ongoing partnership with Puma. We’ve successfully expanded the Puma brand in socks, lounge wear, and underwear in both product assortment and in the number of retailers that carry Puma. The addition of children’s apparel to United Legwear’s current lines of Puma products will allow a seamless integration in the design and development of apparel and legwear, and will offer retailers a more comprehensive buying experience and brand presence in their stores.”
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