(Filed Under wholesale Lingerie News). Bandelettes are patent-pending, anti-chafing thigh bands introduced by a Staten Island-based company over two years ago. Now that the firm has established a growing direct-to-consumer business, and has lined up two big internet retailers, it will exhibit at its first trade show, the upcoming Curvexpo in New York.
The wide bands (think of particularly wide garters) are worn mid thigh, and come in both lace and solid treatments. They are held in place on the leg by two strips of silicone affixed to the inside of the bands. On the Bandelettes website a dozen styles are offered, ranging in retail price from $10.99 to $14.99, in colors that include black, beige, chocolate, caramel, white and red. Some styles can be used by men.
Bandelettes “protect thighs in a fashionable way, decorate legs while being fully functional, provide comfort without revealing the true reason behind it, and most important - turn an ugly problem into a glamorous and chic look,” wrote co-owner Rena Abramoff in an email response to questions from BODY. “Our thigh bands not only provide comfort all day long but also decorate and spice up the look, leaving biker shorts and other matronly looking underwear far behind.”
The company notes on its website that “One of the founders of Bandelettes suffered with a persistent thigh chafing issue for many years,” and “Finding out that she was not alone and that so many others were having to struggle with the discomfort and embarrassment of rubbing thigh skin, only served to increase their motivation to find a solution, one that tights, and other hosiery simply couldn’t provide.”
In addition to its own website, Bandelettes are offered “on Amazon and on Sears.com. But we have few wholesale accounts and couple of them have brick and mortar stores.” She named Mish Retail Limited, a shop and online store specializing in larger sizes and based in Cornwall, U.K. as one example.
Julia Abasova, the other partner at the firm, has a background as “a senior estimator (construction),” while Abramoff is an accountant with over 30 years experience.
Abramoff noted that the U.S. patent office is expected to examine Bandelettes at some point this year, and she added that the company “also filed for international patents and those are already in the works.” Going forward, “we have new designs in mind, we are still working on it.”
“Our marketing strategy is to attract attention in the marketplace and reach out to direct consumers, tell them about benefits of a new fashion accessory and increase their confidence to buy a product they know little about — through social and print media. We also are working on getting into large department stores as well as large lingerie and clothing stores,” Abramoff
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