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Es Debuts New Colorful Styles

(Filed Under wholesale Men's Underwear News). Barcelona-based ES Collection, a men’s swimwear and underwear brand that debuted in the U.S. at the CurveNV show in 2008, has launched 28 new swimwear styles featuring a variety of colors, cuts and prints.

“ES Collection is without any doubt one of the most exciting Spanish designers and manufacturers of high quality, sexy and trendy men’s swim and underwear,” said Laura Garcia, business development manager for the brand in the U.S. “Over the past few years, ES has gained in visibility and has become a serious player on the market of undies and beachwear.”

A unique highlight of the collection is style 943, which features a zipper down the back and the word “Don’t!” This style is available in a combination of black and yellow and green and black in sizes small through XXL. It is set at a wholesale cost of $37. Also, following a popular women’s trend, style 946 features a zebra print and a tie waist. This style is also available in sizes small through XXL with a wholesale price point of $29.

According to Garcia, the new designs are unique to previous launches because of the bright colors. “The colorful palette wants to cheer you up and make you forget the global crisis,” she said.

The company has selling points at retailers in the west coast as well as at Equinox gyms in Miami Beach. This year, the company hopes to find selling points in Houston and in New York.

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Published 03-13-2009 by Bruna Fernandes

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