(Filed Under wholesale Lingerie News). Espiral and its sister brand, AM:PM, mailed the catalogs for the two collections earlier than ever this year (BODY received the catalogs in early February) and “the reaction was overwhelming,” according to Angela Escobar, who co-owns the brands with her husband Pablo Tobon.
“Stores are already ordering from both catalogs and we are already shipping both collections.” This is early for the company, particularly for the AM:PM collection of swimwear and resort attire which usually launches at the end of March at the International Lingerie Show in Las Vegas.
The 2015-2016 Espiral catalog is 360 pages (including the cover) and is in the vertical format (after some years in a horizontal format). The AM:PM book is 212 pages (including cover), and is also vertical.
One of the main reasons to get the AM:PM catalog our early, according to Escobar, was to make the collection available to consumers for spring break or winter vacations to the beach. And even though February was cold and snowy for a good portion of the U.S., “half the country is buying AM:PM. Stores are desperately calling to get swimwear. We’ve had a great reaction to the swim collection.”
Among many new additions to the Espiral catalog is an updated mix and match collection. “It’s very up to date. We are introducing new prints. It’s very alive, very fun.” In addition, Espiral has added to its mix and match mesh collection.
Throughout the catalog there are many “glow under black light” styles, a category that has become a specialty of the company. And to drive home the point — and allow buyers to see exactly how various styles look under black light — the catalog features a multitude before and after black light photographs.
“The glow in black light products continue to do very well,” emphasized Escobar.
While it is impossible to summarize the hundreds of styles in a few sentences, the Espiral catalog is a fireworks display of fresh and interesting ideas, shapes and colors. Strappy details abound throughout, whether it is in the rompers, play suits, dresses, gowns, dance wear, rave wear, bedroom costumes, club wear or lingerie. Espiral provides buyers with an enormous variety of color choices, significantly more than many other companies. There are also many interesting prints to be found (several of which also incorporate the black light feature). We particularly liked the colorful daisy prints.
The AM:PM catalog is a bit more sedate, with styles that could fit comfortably into a conventional resort boutique, as well as styles that would work in a sexy lingerie store. Escobar has summarized the collection in the past as one that would outfit a young woman on vacation to a resort town. Everything she would need for the beach, then shopping in town and finally out to dinner and dancing at night. As we have previously reported, AM:PM, in response to customer demand, has significantly expanded its swim offerings. In the latest catalog there are more than 60 pages of swimwear, with many more focusing on beach cover-ups of one type or another.
In other news, Escobar reported that Espiral recently expanded its warehouses. “We wanted to raise our inventory levels,” and the added space allows the company to maintain a constant inventory for most of its styles. In addition, shipments arrive twice a week from the company’s dedicated factory in Colombia. Espiral also routinely flies all of its merchandise into the U.S. “24 hours after it leaves the factory we have it in Florida,” Escobar explained. This allows the company to fulfill orders rapidly and to quickly jump on trends as they emerge. In addition, shipping by air eliminates problems to garments, especially stretch fabrics, that occur during hot, lengthy trips by boat from Asia. “We avoid putting your merchandise through those weather related extremes.”
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