(Filed Under wholesale Lingerie News). Bras in lollipop red, margarita green, periwinkle, sea foam, Bahama blue, pomegranate, endive, mocha and peony....and dozens more shades. “We offer a crazy amount of color choices,” admitted Adam Slater, owner of Total Stockroom, explaining one of the key selling points of his Coobie intimates line. All these hues allow retailers “to satisfy their customers’ needs.”
An extensive collection of seamless bras is at the core of the Coobie brand. There are scoop neck, v-neck, cleavage, bandeau, comfort, fusion and sport bras, many with added variations such as lace detailing, floral or other patterns and removable straps. While many competitors offer just a handful of shades per style, at Coobie some silhouettes are available in over 50 colors as well as other variations such as zebra and leopard prints, polka dots, stripes, tie dye patterns.
Slater said that while a typical store might not carry the entire color assortment for any of the bras at any given time, Coobie will always have available colors and variations their customers have never seen. This means a store will always have, with Coobie, an instant resource of fresh items to tempt customers.
Coobie is constantly adding and changing its color palate. Addressing consumers, Slater boasted, “You can get what you want.” People seek out clothing “that they are happy with. That makes them feel good.” And he believes providing an extraordinary variety of colors is an immediate way to provide happiness. Retailers, he added, can bring in “an entire new color story and look like a hero.”
The philosophy of offering a wide variety of colors extends to the other intimates the company offers including leggings, camisoles, panties, boy shorts, hipsters, thongs, slips and lounge pants.
In addition to its Coobie brand, Total Stockroom offers some additional intimates under its Undie Couture label. Also under the company umbrella are Chilly Jilly wraps, blankets, gloves and lounge pants; Envy hosiery and leggings; Invisibelt belts and Boob-eze nipple concealers.
Finally, Slater noted that his company recently acquired a firm that produces a range of colorful headbands: Violet Love by Rebecca Michaels.
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