(Filed Under wholesale Lingerie News). In February, Adamandeve.com, the parent company of Adam & Eve retail shops, claimed “the stores’ best sales month on record.”
Of course Valentine’s Day gifting always helps to make every February a strong month for the chain, but this year “A key contributor for the stores’ success was the launch of the “50 Shades of Grey” movie on Valentine’s Day,” according to Dave Keegan, director of franchising for the stores. “The movie had a positive effect on many customers’ views on sexual health and wellness, and, in turn, sexual desires.”
According to Keegan, “Total sales were up 28% over 2014. Stores that have been open less than three years were up 32% in sales, and stores that have been open more than 3 years saw a 15% increase in sales. In fact, 37 stores had their best month ever this February.”
Currently there are 62 Adam & Eve stores in the U.S. and “plans for 10 additional stores in the coming year,” according to a company spokesperson.
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