(Filed Under wholesale Lingerie News). The company that produces the bumbrella, the half slip with panty built in, has created an attractive new 17-page brand book and an informational video to explain and show off the product.
A key attribute of Bumbrella is that it provides the modest coverage of a slip for women wearing see-through skirts and dresses, while at the same time providing the ease of wearing and trim look of a permanently attached panty.
“I wanted the comfort of [a] well-fitting panty with the convenience of an attached mini slip” explains Tara Gallagher, inventor and president of CiCi Soleil, in the promotional material. “After searching the market for such a garment without any luck, I designed my dream slip! My simple solution provides a sleek look without the squeeze. I call it bumbrella—an umbrella for your bum! Now I can feel naked, without looking naked!”
The unique bumbrella fills a niche, making dressing a breeze! It’s destined to become a favorite wardrobe staple. It’s the perfect problem-solver for today’s savvy woman.”
In the brand book, the company explains “Since the turn of the millennium, with the focus on wellness and healthy living, women have started questioning how they live and are learning how to love theirs bodies, bumps and all.” But, the book continues, “Until now, there has not been a pantyslip out there that can provide comfort, coverage and style that makes you feel confident and beautiful. Bumbrella is perfectly positioned for the modern woman who doesn’t want to be bound by her undergarments.”
Both the book and the video show off the products colors (nude, black and blue), demonstrate how bumbrella provides see-though protection and shows how the two panty styles (hipster brief and thong) work with the slip. Product information and a link to the video can be found on the company website: http://wearbumbrella.com.
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