(Filed Under Financial and General Interest News). Specialty Trade Shows is offering a discounted room rate as well as some free hotel room nights to boost the number of buyers at their end-of-summer International Lingerie Show (this year running August 31 through September 2).
According to a letter sent by show managers to exhibitors, “We know that some of you are concerned about attendance because last September was less than normal. We are working to correct that. Here are some thing’s WE are doing.”
First, the show has “negotiated a special buyer’s rate of $59 a night by agreeing to subsidize part of it,” and will also “pay for all buyer’s rooms on Tuesday night.... meaning buyers can come to the show for three nights for $118.00 (plus tax).”
In addition, show management is inviting all exhibitors to “invite one account to the show where WE will pay for all three nights. The catch is...... this account must not have attended a show in the past three years.” The letter explained that “The way this will work is... you submit the info to us to verify if they qualify and then we will invite them in your name. In case of duplicate submissions, we will go by the first in and notify you to submit another account.”
The show is also suggesting that exhibitors offer their customers free shipping on “orders written and confirmed at the show. If you agree, we will provide signage indicating that you are participating in this program (for this show). If you cannot do this, we ask that you let buyers know that you will be offering a Show Special “only available” at the show.”
Jeff Yunis of Specialty Trade reported he has already received positive comments from exhibitors. “They’ve said, ‘Thanks for helping make the show better.’” He added that “a number of them have said they will be offering free freight” to customers confirming orders at the upcoming show.
Michael Moreira, another show manager, said the special room pricing makes a visit to the show “Attainable. Coming out to the show is not a financial burden. It’s a no brainer. Let’s get on the plane and let’s go!”
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