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Added: Jun 2015

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current news

Dominique: New Racer Back Front Close Bra

Dominique’s new Talia, a racer back front close bra.
Dominique’s new Talia, a racer back front close bra.

(Filed Under wholesale Lingerie News). Dominique Intimates is now shipping its new racer back front close bra, and owner Michael Chernoff reported, “We are very excited as the initial feedback from our retailers has been extraordinary.”

“Talia is our first entry into the world of front closure styles,” he continued. “This is a new direction that is largely based on need. Creating a scaleable front closure bra was very challenging for both myself and our designers. As the cup size increases, additional structure is needed to avoid the dreaded “flop over and fail.” Our solution was to couple the racer back with the front closure which provided the perfect framework to make a very supportive front closure style. I am thrilled with the results. In addition, the racer back is super for back smoothing. It also makes the style incredibly comfortable. Makes a great addition to the everyday collection.”

The Talia has a suggested retail price of $49, and is available in cup sizes B through F, band sizes 32 to 42. “We tend to add new sizes after the initial launch once we get some feedback from our retailers.”

Dominique currently offers 34 styles overall “to accommodate all women no matter their size – from petite to full figure,” according to Chernoff. “We cover bands 30 through 52, and cup sizes A through I. Dominique suggested retail prices range from $29-$79.” On the company website examples from four categories are shown: everyday (of which 13 bras and matching bottoms are shown); bridal (of which 10 bridal bras and corsets are shown); active (of which two sports bras are displayed); and shapewear (of which two shaping briefs and a control body suit are shown).

“We consider Dominique Intimates a collection of replenishable fashion basics,” said Chernoff. “Dominique designers have one mandate: produce beautiful lingerie pieces that function as well as they fit. Our lingerie and bridal collections are basically ALL top selling styles, all in stock, and available for drop shipment and fulfillment whenever needed. Our orders generally ship the same day and we are fanatical about our customer service.”

“Dominique was designed as a boutique brand with a special emphasis on retail service,” he continued. “We offer fulfillment and drop shipping services and have no minimum order size. As the brand has grown and flourished, we have continually upgraded our services and our technological capabilities. Currently, we are working with some of the largest retailers all while increasing and improving our already stellar small store services. Service is in our brand DNA and we consider it to be a pillar upon which this success story is built. Our retailers have come to expect it of us, and we expect it of ourselves. “

Chernoff described his family’s long history in lingerie. “My family has been manufacturing intimate apparel since 1945. Both my father and his father before him were highly successful in the industry. Some of my fondest childhood memories revolve around going to work with my dad. I was fascinated by the huge rolls of fabric stacked liked logs. Watching the cutting and sewing processes. The seemingly endless lectures on doing things the “right way.” I was hooked! In terms of knowledge and understanding, you could say that manufacturing intimate apparel is in my blood. Both my father and grandfather really loved the business and it all rubbed off of me. I love it too!”

The Dominique brand was launched in 2002 when “I noticed what seemed to be a void in the marketplace for high quality branded merchandise at a fair and reasonable price point. Further, in my opinion, the brands in general were not servicing their smaller retailers properly. Thus the Dominique brand was born. Dominique is a brand that was built from my family’s endless knowledge and expertise to create top quality foundations at a competitive price point. A brand focused on fit, quality, value, and most importantly, top level service for our customers.”

In other recent news, Dominique redesigned its website in late 2014, and exhibited for the first time at the New York Curvexpo show in February. “Due to the overwhelming positive response we received at that show, we do plan on continuing to show at this venue,” said Chernoff.

Looking ahead, the company plans to offer additional styles for 2016 in each of the categories, bridal, everyday and activewear.

more wholesale Lingerie News >>

Published 06-04-2015 by -

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Dominique: New Racer Back Front Close Bra

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