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Jockey: Supersoft Collection

Added: Jun 2010
Jockey: Supersoft Collection

Added: Jun 2010
Jockey: Supersoft Collection

Added: Jun 2010
Jockey: Stay Cool

Added: May 2010
Jockey: Stay Cool

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current news

Jockey Increases Promos For Skimmies Shorts


(Filed Under wholesale Lingerie News). While Jockey has offered a version of its Skimmies “slipshort” for several years now, it is increasing its promotional activity for the product with a series of online videos and illustrations. Skimmies provide extra coverage under skirts and prevent chafing and static cling.

In recent years many wholesalers have introduced products to address one or more of these issues. That Jockey is providing more support for Skimmies now might be a sign that consumer demand for the category is increasing.

Skimmies come in long and short as well as moisture wicking versions. One of the seven styles features lace trim, another is designed for girls.

Jockey employed actress Alyson Hannigan “(“How I Met Your Mother,” “Buffy the Vampire Slayer,” “American Pie”) to create a series of online videos” that humorously show the products in action. In the first film, “Flash Cycle,” which will go online June 17, “Alyson takes to the streets to intercept real-life fashion obstacles and helps the potential victims avoid embarrassment and confidently step out in the latest summer styles.” Jockey promises three additional films later this summer.

Most of the Skimmies are composed of different combinations of nylon, spandex and cotton. One contains a mix of polyester, spandex and polypropylene. The shorts have a cotton gusset that runs down the inner thigh to prevent chafing. Four of the versions retail for $22 at the Jockey web store, two are offered for $20, and the girl’s version is $10.

The Jockey website currently features illustrations that focus on the apparel challenges Skimmies are meant to address: a bike rider whose skirt is blowing up; a woman walking bow-legged to prevent chafing; a woman sweating while she exercises; and a woman pulling down the hem of her dress that has ridden up because of static cling.


more wholesale Lingerie News >>

Published 07-02-2015 by -

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