(Filed Under wholesale Shapewear News). July and August will be busy for Shapeez. The firm has embarked on several new initiatives, including the unveiling of its new website, the launch of an important new bra and the addition of a new event to its trade show schedule.
The new website, Shapeez.com, will replace the existing Unbelievabra.com, and will provide a host of new features. “It’s not just a website,” explained CFO David Berner. “It has a fully integrated back end that will make for a much more interactive and intuitive experience for the consumer.” 3D videos will be provided for each product, as well as customer reviews. There will be a blog as well as Staci’s Tips from designer and founder Staci Berner. “Customers will now also have the opportunity to create their own accounts so they can see what they have ordered in the past and track the status of current orders.”
“The new version of our site will provide more information on our products than ever before and serve to elevate the image of the brand in the marketplace,” emphasized David Berner.
Buyers at the upcoming WWIN show at the Rio Hotel in Las Vegas (August 17-29) will soon be able see and order the latest Shapeez bra, the Demee, which will be on display at the event.
“The Demee is the first bra for Shapeez with a front closure,” Staci Berner told BODY when work on the new design was first announced. “It is a push-up with lift built into the foam. It is a cleavage bra that goes up to a double D.” The Demee, will be available in a bra/short style and features beautiful lace trim across the top. Overall, “it is the sexier side of Shapeez,” said Berner. “Our customers were asking for a sexier bra, that was more of a demi cup,” to complement the other Shapeez bras.
Overall, the company now offers a dozen bras, all based on a patented design that eliminates the look of bra bulges and back fat, while at the same time providing full bra support, slimming and shaping benefits.
In a move to make it easier for buyers to see and try on its products first hand, Shapeez is also expanding its regional trade show schedule. The company has been exhibiting at several trade shows in Canada, as well as the WWIN, for years. But it recently added the recent New England Apparel Club show near Boston, and is contemplating other regional U.S. events.
“It was the first time we did the show, and we got a great response,” said David Berner. “That’s why we are thinking of expanding our show schedule here. We find if we can get a store buyer or owner to try on one of our bras, we end up gaining a new customer.”
“It’s infectious,” added Staci Berner. “A buyer comes into the show booth, tries on one of our bras behind our changing screen, and comes out all excited. Another buyer sees her reaction and says ‘I want to try one on too!”
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