(Filed Under wholesale Lingerie News). Cortland Foundations has “just introduced a line using printed body fabric consisting of a bra, body briefer, control brief, control panty and control pantyliner,” reported owner Peter Wageck. “We’re also working on a sports bra line.”
Based in upstate New York, Cortland is a brand with an extensive history. The latest incarnation was founded in 1996, when a group of partners purchased the assets of Cortland Corsett Co., Inc., a firm that was founded in 1928. All the original partners had extensive experience in the industry. Wageck himself worked for years for intimate apparel giant Triumph International.
The company focuses on an older consumer, “45 to 50 plus,” explained Wageck, adding, “We do plus sizes in both bras and shapewear. Our customers are worldwide. We have accounts in Europe, Canada, Australia and Nigeria.”
“Cortland Foundations has introduced a line of full figure and minimizer bras, both seamless and sewn, as well as a line of firm control and figure enhancing shapewear Items,” Wageck told BODY. “While we’re concentrating with our merchandise on the mature and full figure women, we’re also selling a line of shapewear and figure enhancing products in smaller sizes.” He said the latter program was “initially developed for the Frederick’s of Hollywood’s private label program.”
Some of the current best-sellers are the long line back support bra (style 9603), which retails for $37 to $41; the full figure wire support bra (style 7101), $32; the shaping torsette (style 9609), $28 to $43; the soft cup body briefer (style 8620), $47; the stretch lace firm control panty (style 5068), $39 to $47; and the belly band control brief (style 4210), $31 to $36.
“We’re constantly adjusting the collection based on selling, but do have about 50 active styles,” Wageck explained. A key selling point is the quality. Overall the collection represents “popular priced, traditional bra and shapewear items that are designed for comfort and all day wearability.”
Cortland has a wide range of larger store clients in the U.S., including Full Beauty, J.C. Penney, Lady Grace, Bare Necessities, National Wholesale and Frederick’s of Hollywood. In Germany it sells to such stores as K-Mail and Bader.
In addition, the firm sells to a wide variety of over 150 specialty stores including Bra Tenders, Hourglass Angel, Jazee Bras, La Corseterie, Orchard Corset, Patricia Field, Petticoat Fair and The Town Shop.
Sales director for Cortland is Rick Burroughs, and the company employs a team of independent sales reps.
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