(Filed Under wholesale Lingerie News). Fashion Forms, a leader in intimate apparel solutions products, will move from its long time home in Ventura, California to Austin, Texas this fall. It will also add “40 staff and operations positions” at the new location.
Ann Deal, the owner and CEO of Fashion Forms, founded the company in 1993 in her garage in Calabasas, CA.
“The past 22 years in California have been a wonderful and fulfilling journey for me and Fashion Forms. Our products are constantly evolving and as a company we are expanding to meet the needs of our customers,” said Deal. “Austin has welcomed us with some amazing growth opportunities, and we look forward to becoming a part of this thriving business community.”
In announcing the move, the company listed some the many milestones in its development. “Her backless/strapless bra was an immediate hit and the first in a long line of Fashion Forms products to revolutionize the intimate apparel industry. Ann is also the inventor of the Original Water Push Up Bra. The company holds 14 patents and 18 trademarks for its innovative designs, and its products are sold in more than 9,500 stores worldwide.” Some of the company’s most prominent retail clients include Wal-Mart, Target, Victoria’s Secret, Macy’s, Dillard’s, Nordstrom, American Eagle, BEBE, SOMA, Amazon; Hudson Bay in Canada; ASOS, Debenham’s and John Lewis in the UK.
According to the company, “Ann Deal’s and Fashion Forms’ generous support of numerous industry and local charities is well known. She has received the Underfashion Club’s “Lifetime Achievement” Femmy Award in support of intimate apparel education, the H.U.G. (Help Us Give) Award from the Intimate Apparel Square Club in support of pediatric programs and children’s services; Ventura County Woman of the Year 2015 and Pacific Coast Business Times’ Top 50 Women in Business.”
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