(Filed Under wholesale Lingerie News). Exquisite Form has just started shipping its new “Wirefree Back Close Bra With Comfort Lining” to retailers. Style #51062048 is offered in white in sizes 38-44C, 38-44D and 38-44DD and has a suggested retail price of $26.
Sarah Goldenblatt, account manager at BL Intimates, said the bra “has a light plush lining which provides modesty without the bulk of a pad and wide built up adjustable straps for all day comfort and support. This is a new introduction and we have had positive feedback regards to its support, coverage, and ultimate comfort.”
Exquisite Form is a brand that focuses on “fuller bras,” and Goldenblatt said “The consumer remains the same loyal women that we try to satisfy on a daily basis. She is someone who knows what features are important to her, she is looking for the right support and level of comfort to last her throughout the day!”
The account manager concluded, “We just shipped out our first order in the past two weeks! We can’t wait to see results! We believe this will be a great success!”
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