(Filed Under wholesale Shapewear News). Raf Over, a shapewear producer established over a decade ago, and with some private label business in the U.S. already, will exhibit at its first trade show outside of Colombia, the upcoming Curvexpo in Las Vegas, in mid August.
“Since 2013, Raf Over reached the USA through direct clients and working under the modality of full-package where Raf Over manufactures the slimming bodies and/or girdles and places the brand and image of the buyer,” explained Andrés Felipe Guarín, commercial manager. He operates the company with his father, founder and general manager Rubén Darío Guarín, who has 20 years of experience in the industry, and sister, Diana Guarín, who designs the products.
The company offers an extensive line, displaying on its website 11 shapewear styles, 22 control styles, nine seamless styles and four men’s styles. In response to questions from BODY, Andrés Guarín provided suggested U.S. retail prices for its top four products: The “Latex Workout Waist Cincher,” style 4010, at $32; the “Braless & Boyshort Panty Latex Body Shaper,” style 2210, at $15.60; the “Lace Boyshort Panty Body Shaper,” style 261, at $15.60; and the “Seamless Waist Cincher with Boyshort Panty,” style 604, at $16.60.”
“Today, Raf Over has positioned within Colombia as a leading shapewear company that has always been at the forefront in the creation and production of slimming bodies and control girdles, seeking to offer the highest standards of quality and comfort. In fact, Raf Over currently manufactures 85% of its raw materials,” claimed Guarín, so that it has “a continuous monitoring of its production process from the very beginning to the end. Actually, Raf Over is in charge of weaving, dyeing, cutting, tailoring, polishing, and packaging its products.”
To date, the Raf Over brand has not been widely offered to U.S. retailers, but the company is now looking to change that. “A retailer should be interested in Raf Over as opposed to other brands in the market due to the top quality of our products given the permanent monitoring throughout all the production process which is made completely in-house, the great variety of styles that our company offers based on fulfilling the needs and demands that customers ask for, the competitiveness of our prices, and the smart seamless garments which provide benefits to the body as they put pressure in key areas of it in order to shape it.”
To date the company has not used a sales agent for the U.S. It also does not have any independent sales reps here, but Guarín told BODY “Raf Over is interested in using them at some point.”
Asked about the origin of the company name, the executive explained: “R stands for Rubén. AF stands for Andrés Felipe. “Over” refers to the superior quality and exclusive designs of Raf Over’s offerings, which are possible thanks to the conceptualizations of my sister, Diana.”
Guarín emphasized that “For Raf Over, it is really important to contribute to the social development of Colombia. That is why, most of our working team is composed by women who are heads of households. Raf Over’s guiding principles are responsibility, competitiveness, functionality, quality, and orientation to customer service.”
At CurveMagic the company will be in booth 77432.
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